What does the contact:spotify key mean?

I’ve come across a small number of instances of a key contact:spotify. The values are all urls. I wonder if anyone can clarify what this might mean?

At the same time I notice a number of other contact:* keys which mainly seem to be references to a unique id on an external source, e.g., contact:tripadvisor. I’d expect such keys to use a form of ref, rather than the contact “namespace”.

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