What is the proper way to tag visible company markings on ATM/car charger etc?

Currently common way to tag company marking on for example ATM is to tag it in operator tag.

But it seems clearly wrong to me, after all ATM branded Euronet can be operated by Euronet, or by someone taking part in franchise or contracted away to some contractor.

I think that for example

should be tagged as brand=Euronet - which is verifiable by mappers. Not as operator=Euronet which is just guessing internal company structure.

Triggered by Ask about charging station brand, not about charging station operator · Issue #3782 · streetcomplete/StreetComplete · GitHub

This topic discussed also in Considering showing `brand` not `operator` for `amenity=atm` labels · Issue #4575 · gravitystorm/openstreetmap-carto · GitHub and ATM Brand versus Operator · Issue #6158 · osmlab/name-suggestion-index · GitHub

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Ce sujet de discussion accompagne la publication sur https://community.openstreetmap.org/t/what-is-the-proper-way-to-tag-visible-company-markings-on-atm-car-charger-etc/104276