What's included with craft=signmaker?

The English wiki for this tag says only

A maker of signs, mainly for shops and other businesses.

The more extensive entry on the German wiki auto-translates as

The operation of a sign and illuminated advertising manufacturer for the design and production of advertising media and communication systems, such as illuminated and non-illuminated signs, illuminated advertising systems, guidance systems, lettering on facades, shop windows and motor vehicles, as well as lettering for trade fair stands and exhibitions.

I’m looking for a tag for places that make advertising materials: commercial signage, wraps for vehicles, prints on flags or posters etc.

I think this is the most fitting tag, but the English wiki is a bit short, and I’m not sure a native speaker would use it for this kind of business.

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Ce sujet de discussion accompagne la publication sur https://community.openstreetmap.org/t/whats-included-with-craft-signmaker/102377